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ACTIVATION DAY
Created by rafael francisco , in 13 Dec 2009

On the very last minute, i thought about what would be a great viral video.

There was NOTHING exciting about a timelapse mural. I wouldnt forward it at all... So I got my inspiration, of all places, my iP__ .There it was my wallpaper, me levitating. That's intriguing. People would view how to do that. And even better people who do this levitating thing will tag themselves on facebook.

I had to scramble and put sense in the head of my teammates... Convince them to levitate or make one of the laptops float.

CHICKENFEED! Thanks to the installation challenge its easy to do work by hand.

EASY!!!

Good thing, I got my voice heard.... Its amenable... But the idea... was..Could still be improved..

Thousands flocked to cineleisure that day and interacted with the HPPavilion Thin and Light. I was happy to see people posing pictures with the computer, levitating in mid-air :) If I was a brand manager again, i would be really happy  with this activation...

 There are a handful of people to thank for making our activation a success:

1. Sabrina Chan of Cineleisure for considering our activation on an impossible short notice

2. Kenny Eng of Garden Asia for graciously extending his brotherly warmth, lending us those panels from GARDENASIA

3. Mang Kiko of Mang Kiko's Lechon for helping us, pointing us in the correct direction and feeding our bellies with delicious roasted pork and roasted chicken!

 


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